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Jiayuan Story

Who We Are

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing trusted, effective, and user focused online dating platforms that address the dating and marriage needs of China's rapidly growing urban singles population.

The Beginning

Jiayuan.com was founded in October 2003 by Ms. Haiyan (“Rose”) Gong. At that time, she was 27 years old and studying for a Masters degree in Journalism at Fudan University in Shanghai.

Still single and very busy with her studies, she had little time for socializing so she decided to sign up on several online dating sites. However, she was soon disappointed by the poor user experience on those sites. Not only were they poorly designed and hard to navigate, but many were riddled with dishonest or outright fake user profiles. On some, she saw more advertisements than actual users, while others had prohibitively high sign up fees.

Rose decided to create her own site, recognizing that countless other busy students and young professionals in a rapidly urbanizing China had a similar need for an effective online dating platform, one that is dedicated to helping users find their romantic partners in a trusted online environment. In her dorm room, she built a simple, static webpage, featuring her best friend as the first user. In the months that followed, she recruited the first thousand members personally, encouraging singles among her friends, family, classmates, and on online forums, to sign up.

Rose is not only the founder of Jiayuan, but also one of its earliest success stories. A few months after setting up the site, she met her future husband on Jiayuan.com. They married in 2004, and Rose gave birth to their daughter in 2009.

A Serious, Trusted, and Effective Dating Platform

Twelve years after Jiayuan's modest beginnings, we now have over 160 million registered user accounts, with tens of thousands of new users signing up daily. The site has helped people from all walks of life, from 18 to 80, to find their match.

In addition to online services, Jiayuan hosts hundreds of offline events every year and offers personalized matchmaking services for affluent but busy members who are looking for serious relationships but have limited free time.

Jiayuan's emphasis on providing a serious and trusted dating platform has enabled it to become China's most popular and most trusted online dating website. Under Rose's leadership, Jiayuan has received various industry awards, including MSN's "Most Outstanding Partner" in 2007, Sina's "Best Online Dating Platform" in 2009, and China Entrepreneur Magazine's "Growing Company with Most Long-Term Potential" in 2010. Rose herself has been dubbed "the number one online matchmaker" by the Chinese press, and is recognized as an internet icon in China.

With China's online dating market still in its early stages, Jiayuan's leading brand and deep understanding of the nuances of the country's unique cultural, social, and demographic factors leave it uniquely positioned to expand its position as the premier online dating platform in China.

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