Jiayuan.com provides single adults unique opportunities to meet, interact with one another and form a long-term relationship aimed towards marriage. After registering on Jiayuan.com for free, users can post their own profiles and pictures and have those profiles and pictures viewed by other users for free. In addition, users can also browse the profiles and pictures of other users, save their preferences and send messages to other users for free. However, in order for the recipient to read the message, either the sender or the recipient must either pay an unlock communications fee of RMB2.00 to RMB4.00 or have a periodic subscription package. This results -based fee structure is designed to allow users to purchase fee-based services based on their success in contacting other users. Jiayuan.com offers two primary fee plans for its online dating services.
Unlock Communications Fee. Payment of the unlock communications allows a user to connect with one other user for RMB2.00 to RMB4.00. While a user initiates contact by sending a message to another user free-of-charge, either the sender or the recipient must pay the fee in order for the recipient to be able to read the message. Once the first message is sent and read, the sender and the recipient can continue to communicate with each other through Jiayuan.com without additional fees. Users can also purchase a single virtual stamp for RMB2.00 or four virtual coins for RMB1.00 each to unlock a communication, or purchase a set of virtual stamps or coins to unlock communications. Users also get free stamps when they provide additional biographical information or pictures to encourage them to explore and utilize Jiayuan.com's messaging services.
Periodic Subscription Fees. Users can also pay for periodic subscriptions that allow them to send messages to up to a maximum of 100 or 200 users per day, or read an unlimited number of messages during the duration of the subscription period. Jiayuan.com offers monthly, three-month, six-month and annual subscription plans, as well as a number of fee-based value-added services. These value-added services include purchasing virtual gifts for another user, improving one's search ranking, priority rankings for sent messages, online chatting and premium display of their pictures and profile on Jiayuan.com.